“E-Newsletters That Work” - the small business owner’s guide to creating, writing and publishing an effective electronic newsletter by Michael J. Katz.
Electronic newsletters are the best marketing tool to come along in a long time for your small business.
E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside world.
They’re inexpensive to produce and publish, and they provide you with a systematic means for staying in front of your customers and prospects.
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